Mindblowingly good customer service from Apple June 1, 2011
When I placed my order, I typed the expiration date of my credit card wrong. I got a nice note from Apple asking me to call because they couldn't process my order.
I called and they told me that my bank was declining the credit card which was surprising to me.
So I called my credit card company. They very helpfully pointed out that Apple was trying to process the order with the wrong expiration date on the card. I felt like an idiot.
I called the Apple rep back and said, "Yeah, I'm an idiot, I typed the wrong expiration date on my card, and can you add a red iPad 2 cover to the order?" (my current iPad cover is one I stole from @divaesq.)
The Apple customer service rep, David Smith, said, "sure, I'll add that to your order, no charge." I said, "why would you do that, I was the idiot who made the mistake and wasted a ton of Apple's time..."
So, my mind is officially blown. Wow.